United Community Banks
This Is the Bank That Service Built.
United Community Banks is 17 different
community banks – each dedicated to the
very best in customer service. To drive home
its service distinction, the bank told its
story in the form of a
familiar nursery rhyme.
The concept for its annual
report: This Is the Bank That Service Built.
Copy Excerpt
Service is not a once-in-a-while thing. It’s not a whim. It’s not a corporate policy. No, service is something more – something real, something genuine. We know, because for 54 years, we’ve built our reputation – and our bank – on service. By getting to know our customers, by treating them as the important people they are, we’ve earned their trust, we’ve earned their respect – and, not surprisingly, we’ve earned their business.